• by Laurie Sullivan , Staff Writer @lauriesullivan, October 29, 2009

Connecting with consumers through iPhone applications has been a focus for many companies. For Benjamin Moore and Kodak it's all about color and fun.

Nick Harris, manger marketing communications at Benjamin Moore & Co., says the company developed an iPhone application that let consumer match color. They take a picture with the iPhone of the color they want to match and can bring it into the store. The biggest learning, he says, is that it delivered a new value.

Jeffrey Hayzlett, CMO and VP, Eastman Kodak Co., says Kodak developed an iPhone application that puts a smile on any person face in a picture. The application has nearly 1 million downloads in the past 1.5 months.