• by Wayne Friedman , Staff Writer, October 29, 2009

“We took over a phone app for Lionsgate ‘s “Crank 2”, says Jason Meil, evp of director of innovations for Initiative, on the OMMA panel, “How agencies are triaging the Mobile Dimensions." The phone app was on the rise, he says, and that made it work for the movie..

“It had as seven figure installed based," he says. "It [ended] up driving hundred and hundreds of trailers views.”