Commentary

Most phones applications are “born to die.”

They are some 100,000 phone apps which have been downloaded two billion times â€" and all this is a lot of waste, says Gene Keenan, vp of mobile services for Isobar Global.

Gimmicky apps with very little utility will mean those apps will go to app junk file. They are “born to die.”

Those providing “true service will live â€" such as banking applications,” he says.

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