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They are some 100,000 phone apps which have been downloaded two billion times â€" and all this is a lot of waste, says Gene Keenan, vp of mobile services for Isobar Global.
Gimmicky apps
with very little utility will mean those apps will go to app junk file. They are “born to die.â€
Those providing “true service will live â€" such as banking
applications,†he says.
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About the Author
Wayne Friedman is West Coast Editor of MediaPost. You can reach Wayne at wayne@mediapost.com.