Commentary

Yahoo Collects 10 Terrabytes Of Data

Brian morel, strategic account director for mobile at Yahoo, led the lunch time keynote, telling attendees at OMMA Mobile that Yahoo collects about 10 terrabytes of consumer information daily from registration information and clickstream data. Yahoo collects the information to give consumers what they want, he says.

So, what do consumers want on mobile?:

1) Discover 2) Stay connected 3) Keep informed

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About the Author

Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.

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