Commentary

Safe And Valuable Locations Building Revenue, But Don't Count Out UGC

Video will lead growth in online advertising, Ross Levinsohn says. By 2013 eMarketer projects that 5% of the ad market will go to television and 11% to online video.

This year is the year that video begins to build that growth, and safe and valuable places like Hulu leading the charge. Hulu this year is expected to generate $80 m in revenue, in just its second year. Consumer generated video hasn't generated much money, because advertisers are not yet comfortable, but says Levinhsohn, eyeballs are eyeballs.

1 comment about "Safe And Valuable Locations Building Revenue, But Don't Count Out UGC".
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  1. Walter Sabo from SABO media, October 30, 2009 at 11:39 p.m.

    John is right. Clients of HITVIEWS such as FOX, Microsoft and Tivo are completely comfortable with advertising INSIDE UGC. That's because we know how to manage the marriage. It is an art and a science and the results are spectacular.
    Walter Sabo
    CEO
    HITVIEWS

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