Video will lead growth in online advertising, Ross Levinsohn says. By 2013 eMarketer projects that 5% of the ad market will go to television and 11% to online video.
This year is the year
that video begins to build that growth, and safe and valuable places like Hulu leading the charge. Hulu this year is expected to generate $80 m in revenue, in just its second year. Consumer generated
video hasn't generated much money, because advertisers are not yet comfortable, but says Levinhsohn, eyeballs are eyeballs.