Hulu TV Killer Or Killer App

Laura Martin, who recently made the move from Media Metrics to Needham & Co., ran down some numbers at OMMA Video to determine whether Hulu is the TV killer or the killer application. She doesn't believe video will become a common line item in the media buy for several years, though the adverage person watches six minutes of video on Hulu vs. 3.7 minutes on average for online video. Ad revenue is high at Hulu, about $50 CPM vs. $35 CPM for TV. Last month there were 38 million viewers on Hulu, according to Martin.
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