Getting To TV Content From Here

Yes, from here, the Internet, the mobile phone, and any other digital tool that streams or lets you download content. When can we access TV from anywhere? MediaPost Editor John Capone led the panel on Battle of the Network Superstars: Getting to TV Everywhere From Here.

In time video will stream across numerous devices, but there are several problems the industry needs to work through, including digital rights management and measurement. Industry executives need to sort out digital rights management issues, but problems are being addressed, according to Ian Blaine, CEO, thePlatform.

Anthony Soohoo, SVP and GM of Entertainment & Lifestyle, CBS Interactive, says companies are also working on measurements. Nielsen is working on a new metric, according to Charley Shoemaker, director or product management.

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