Why isn't a video view as valuable as a TV view?

Adam Kasper, Director of Digital Media, Media Contacts and moderator of OMMA Video's GRP panel posited, "A video view could be more valuable than a television view."

Tania Yuki, Director, Product Management, comScore doesn't know that we can point with certainty and predictability to the value of a video ad. It's difficult to relate exposure to purchasing behavior.

It's difficult to do the modeling that has been done in television, that would prove the effect of an ad said Jeremy Lockhorn, Director of Emerging Media and Video Innovation, Razorfish.

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