- Ad Age, Tuesday, November 3, 2009 11:15 AM
The health care bill wending its way through the House currently mandates that restaurant chains with more than 20 outlets post calorie counts as well as information about how the figures fit into
recommended daily levels, Emily Bryson York reports. Section 2572, which contains the provision, is buried deep within the 1,990-page HR 3962, and was first uprooted by Politico.com.
"We're very pleased that the nutrition information provision continues to garner bipartisan support, and we're pleased that the agreement is now moving forward in the House of
Representatives," says Mike Donohue, vice president of media relations for the National Restaurant Association.
A New York University study found that patrons at New York
restaurants that display calorie information actually consumed more calories than legislation was enacted, although they generally believe they make healthier choices.
Brand Republic, meanwhile, reports that efforts to combat rising obesity among children and
young adults appear to be paying off in Great Britain. National Heart Forum chairman Klim McPherson says restrictions on advertising to children and food labeling have been successful in leveling off
the amount of overweight children but he maintains that the figure is still "unacceptably high," James Quilter reports.
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