"The Colbert Nation" will be represented in Vancouver at the 2010 Winter Olympics. The show is now the primary sponsor of the U.S. Speedskating team, since its previous sponsor, the Dutch bank DSB,
went bankrupt. Donations can be made in the name of The Colbert Nation via www.colbertnation.com. Said Colbert, announcing the sponsorship on his Nov. 2. show: "We must ensure that it is America's
38-inch thighs on that medal platform!"