• by Joe Mandese , November 3, 2009

Actually, the CEO of Collective, was dubbed “Smoking Joe, but only when he was in college,” by OMMA Ad Nets moderator Alan Chapell (president of Chapell Associates). With that vice firmly put to rest, Apprendi equated what he does to a character from the movie “Risky Business” who said, “I deal in human fulfillment.” But with a slight difference. Instead of pimping prostitutes, Apprendi said he pimps desirable audience impressions.

“I deal in audience fulfillment,” he analogized.