• by Joe Mandese  @mp_joemandese, November 3, 2009

That’s how Pace’s Cathy Dwyer explained some consumer reactions to unintended targeting by online advertisers. She said the term came from her daughter, who is fond of using the word “awkward” to explain such unintended things.

My kids use the words  like “random,” and “inappropriate.”

What words will come next?

George Pappachen, Chief Privacy Officer, at Kantar/WPP, isn’t sure, but he’s pretty sure they’re coming.

“Today we heard about the creepiness factor. We heard about the awkwardness factor. Tomorrow it may be a new word,”  he said.

Actually, I also heard the word “icky” thrown in there once or twice.

WPP's Pappachen in an awkward moment.