In an agency panel focusing on simplifiying the stack, Joanna O’Connell, Manager of Strategic Development, ATOM Systems at Razorfish, says the company tries to help simplify agencies
understanding of the different components that go into building a campaign by telling them that they're partnering with "best-of-breed" technology partners, and they can take that assurance back to
their clients. So, basically, it sounds like Atom is saying "trust us, we know what" we're doing?" Is that sufficient for most agencies, or do they want to know more about how agencies' new demand
platforms work?
