Mike Cassidy, president & CEO of Undertone Networks said the ad network industry is plagued by the perception that everyone is making tons of money. You see people on panels like this and you
think they're billion dollar companies and then find out "its only three guys in a garage living on food stamps." So of the 400 ad networks out there, how many are living on food stamps? Cassidy's
remarks probably won't win much sympathy from publishers who often focus on the fat margins big ad networks make via arbitrage.
