• Business Insider, Tuesday, November 3, 2009 3:49 PM

Gawker has long been an admirer of juicy video clips, but on Tuesday it made its devotion official with the launch of Gawker TV. Company head Nick Denton often attributes traffic peaks to the popularity of various video posts -- McSteamygate, anyone? -- and publishers can typically command much higher CMPs for video.

How much of Gawker TV's content will be brand-friendly is a question that remains to be answered. Denton says Gawker TV will consist of "TV highlights, mashups, viral web video," and "all the things we know are popular from the main Gawker.com site." Running the operation is Gawker video producer Richard Blakeley who, according to Denton, "has a whole big TV and Web monitoring operation -- armies of interns."

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