Gap Pushes Stella McCartney Kids Line

  • November 5, 2009
Gap is using a pop-up venue on L.A.'s chic Robertson Boulevard to introduce its new babyGap and GapKids Holiday collection by Stella McCartney. The temporary store, which will be open until Nov. 28, is right across from the Ivy. It will sell clothing for newborns to 12-year-olds, including whimsical pieces like leopard print dresses, velvet blazers, and cashmere hoodies, as well as monster graphics and children's classics. Earlier this year, the company used the pop-up format to launch its 1969 denim line.--Sarah Mahoney

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