• Gizmodo, Thursday, November 5, 2009 3:16 PM

As it turns out, the soft-spoken, good-natured "Mac Guy" from Apple's TV ads might bear little resemblance to real-life Mac users -- or at least iPhone owners. According to a less-than-authoritative study cited by Gizmodo, one in five iPhone owners admit to "frequently" watching "adult material" on their phones -- twice as many as BlackBerry owners; one in three said it would be a turnoff if their partner had an out-of-date gadget; one in four admit to breaking off relationships because their partners spent too much time on their mobile device; while one in three admit to breaking off a relationship via text or email.

An iPhone owner himself, even the Gizmodo reporter covering the study fesses up to the latter offense. "I was even oh-so-sensitive and wrote 'Let's make like a city in Croatia and Split.'" Not kind.

Read the whole story at Gizmodo »