Google has launched a new enterprise search product for etailers. For a fee, Google Commerce Search will overhaul and organize a retailer's available online merchandise so shoppers can more easily
find desired products by filtering search results by category, price, brand and other attributes. The goal is to increase conversions and sales, increase sales of specific products within search
results, allow etailers to conduct cross-sale and promotional offers, and help them scale their offerings without glitches due to traffic spikes. Of course, all of these results will be delivered
alongside Google's analytics offerings.
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