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Searching For Future Of Online Marketing

  • CNBC, Tuesday, November 10, 2009 3:46 PM
Dust off the crystal ball. You will likely recognize all the faces in this video interview from Ad:Tech New York. The Nielsen Company's Pete Blackshaw provides an overall view of the industry and discusses what's ahead for online marketing.

Those interviewed in the segment say brands may feel as if they have lost control of their own image, but it's still important to join the conversation in search engine marketing campaigns.

Other tidbits from the interview: Advertisers need to cooperate with the consumer. Brands must become both reactive and proactive by launching better "feedback loops" and Web sites.

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