• TBI Reserch, Thursday, November 12, 2009 3:01 PM

Do Twitterers have a preternatural aversion to advertising, or even the mere mentioning of branded products? Not according to new findings from search engine marketing services provider Performics and ROI Research. One might interpret study results as proof that Twitter users are relatively receptive to ads, and that they even rely on the micro-blogging service to discuss and learn more about various products.

For the study, Performics and ROI surveyed about 3,000 consumers, a full 44% of whom said they remain receptive to promotions and offers on Twitter; 44% said they have recommended a product on Twitter; 39% report having discussed a product on Twitter; while 48% said they used search engines for more information after seeing an ad on the service.

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