Around the Net

Paid Search Opportunities

Jason Tabeling looks at how to leverage the relationships between search engines and publishers for more effective paid search campaigns. He also discusses referrer reports, content and site tagging, and unique opportunities for paid search through specific engines.

For example, he explains that Yahoo is the only engine offering the ability to block ads from being displayed in search campaigns, through a feature called Blocked Domain Tool.

Read the whole story at Search Engine Watch »

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