- ClickZ, Friday, November 20, 2009 1:47 PM
Kevin Lee analyzes the "wave" of ad format opportunities available at Google. Among the programs he looks at are Google's Affiliate program, Local Business Listings, and comparison ads that result in
a lead-gen page.
Lee delves into the variety of ways to monetize each. He writes that Google will monetize greater percentages of its "screen real estate" while maintaining or improving the
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