Kevin Gibbons tells us to review SEO strategies often, and provides insight on what to review, and explains why frequency really matters. He writes that it doesn't matter how well the SEO strategy
works, it's always worth taking time to reevaluate identify the processes that you can improve.
As a marketer, your returns might be impressive, your strategy masterful, but in these times of
tightened budgets, it will give you the confidence that every penny spent is worth it, he writes.
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