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CBS Radio, TV Unveil 'Digital Newsstands'

The CBS-owned TV and radio stations in Philadelphia have joined forces to launch "digital newsstands" around Philadelphia -- HD televisions airing 24-hour news. About 40 newsstands went live on Tuesday and there will eventually be 120 citywide.

KYW and its sister station WPSG, provide the TV news updates and the five local CBS Radio stations do the marquee content. KWY/WPSG General Manager Jon Hitchcock says that providing a street-level news service is "another way to provide the viewer with the news and information they need wherever they are and whenever the need it. Ultimately, we want CBS to be the news source locally."

CBS is making TV-radio synergy an increasing focus in its markets. In Baltimore, for instance, WJZ now shares content and some marketing and sales functions with as many as five CBS radio stations. On Nov. 10, CBS Radio CFO Anton Guitano was promoted to COO of CBS Local Media, overseeing both local TV and radio.



Read the whole story at Broadcasting & Cable »

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