• Forbes, Wednesday, November 25, 2009 3:11 PM

"Digital is so yesterday," declares the always provocative head of Denuo, Rishad Tobaccowala. That's right, consumers have moved on to the "post-digital" age in which digital tools and services are blended with analog ways of life, and they demand that the real and the virtual co-mingle in a seamless way.

What does that mean for marketers? To survive, they will need to combine and leverage "the full spectrum of marketing levers" online and off. Communities, for example, should exist online and be enabled in the real world. Who's doing it right? Apple, for one, which combines the simplicity, elegance and innovation of its "I-suite" of products and services with the experiential "wow" of the Apple Store, where visitors are physically enveloped by the brand, can try Apple products and interact with the denizens of its "genius bar."

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