Cognitive Daily asks whether a person's online persona matches up to their real-world personality? No doubt, for marketers and everyone else, it's increasingly important to know how well the digital
world represents the real world. In writer David Munger's own experience, "People I meet online are generally quite recognizable when I finally get together with them at a conference or physical
Supporting his hunch, new research does find significant correlations between the behavior of volunteers in person and online. "Liking" in person and online were moderately
correlated, as were verbal disclosure and online disclosure. Non-verbal expressivity was also correlated with online expressivity. The relationship wasn't perfect, however. While online expressivity
was strongly correlated with online "liking," there was no significant correlation between online expressivity and liking in person. The conclusion? "A Facebook page really can say a lot about what a
person is like in real life--up to a point."
Read the whole story at Cognitive Daily »