"Gimmicks are fun, but
brands ultimately need to create something people can use," Brandon Evans, managing partner and chief strategy officer of social media agency Mr. Youth, tells Burkitt. Two other must-have
attributes, she reports, are audience and speed.
Tops apps on the Adweek list: Amazon Mobile, Bank of America, Kraft, The North Face, Pandora Radio, Pizza Hut, Virgin
Atlantic and Volkswagen.
On the Forbes list: Pizza Hut, Charmin SitOrSqat, DirecTV, Nestle's Purina Petcentric, U.S. Open, Dunkin' Donuts' Dunkin' Run, Johnson & Johnson's BlackBag Medical Resources, ZipCar, Virgin Atlantic Flying Without Fear, Colgate-Palmolive's Colgate Max White Photo Application.