Commentary
'Now I'm The Grandest Tiger In The Jungle.'
- by George Simpson , Featured Contributor, December 4, 2009
Elin LA? You are going back to LA AGAIN? Why?
Tiger Oh, you know sponsorship meetings, endorsements, all that stuff.
Elin What you are seeing is a form of retargeting. By booking a hotel room in LA, you have been tagged as an in-market traveler to LA and so you are getting ads that might make your trip more fun.
Tiger Tagged? What do you mean tagged?
Elin Jeez, Tiger if you read something other than Golf Digest, you'd understand that big commerce sites track your actions then either use that data to sell their own ads or broker the data on exchanges.
Tiger That sounds kinda creepy. What about my privacy? This really pisses me off. I'm gonna write something on my blog next week about privacy.
Elin They don't know it is you, Mr. I-Win-Every-Tournament-I-Enter. It is anonymous data collected so you'll see ads about something pertinent like your LA trip rather than something random you don't care about.
Tiger How can they not know it's me. I am the most famous golfer of all time.
Elin Humm, and the most humble. By the way who is Jaimee Grubbs?
Tiger Oh you know one of those low level IMG kids in the LA office of IMG. Where did you see her name?
Elin On your phone.
Tiger Speaking of privacy...what the hell were you going on my phone?
Elin I was trying to replace that background photo of the ball hanging on the lip of the cup with a shot of our kids. I think 10 years is a good run for that photo.
Tiger What EVER happened to privacy! Websites are tracking my actions and you are snooping in my photo.
Elin Calm down Oh, Master of the Links. Write Rick Boucher if you want to be heard. He thinks he is to privacy what you think you are to golf.
Tiger Well, you know what, I think I will go see him in person right now!
Elin Are you nuts, it's 2 o'clock in the morning!
Tiger Never put off until tomorrow....
Elin Tiger, you are NOT leaving this house to drive to Washington DC at this hour.
Tiger Oh yeah, who's gonna stop me?
Elin Say hello to my little friend...your nine iron
Tiger You wouldn't!
Elin Start the car and see what happens next buddy boy.
Funny! And sad. All at the same time.
Now this would have been a good creative execution for the IAB... or maybe it's too creepy...