George Simpson

Articles by George All articles by George

• When Your Tech Smiles At You, Will You Smile Back? in MediaDailyNews on 01/23/2020
  

  Seems as if something is cool enough and helpful enough, consumers will readily trade their secrets for convenience.

• Here Comes Privacy -- Well, Kinda in MediaDailyNews on 01/16/2020
  

  I think I am on solid ground declaring that the chances of you erasing your data from the internet are between slim and none.

• Why You Will Never Know How Big The Australian Fires Are in MediaDailyNews on 01/09/2020
  

  Maryland has become the go-to state to size the disaster down under, which doesn't really help.

• Goals For My Column: Continue Shooting The Wounded in MediaDailyNews on 12/19/2019
  

  I explore what kind of advertisers are standing in line to get their ads next to my prose.

• This is Why You Don't Let Marketers Write Their Own Press Releases in MediaDailyNews on 12/12/2019
  

  Unpacking actual quotes (their "aim" is to "reinvent" advertising!) from a company that shall remain nameless.

• Was Peloton Ad An Insult --- Or Brilliant Marketing? in MediaDailyNews on 12/05/2019
  

  You simply cannot assume that criticism of an ad means it doesn't do its job.

• Do Not Conflate Mistakes With Fake News in MediaDailyNews on 11/21/2019
  

  There's a big difference between "fake news" (that which is created to purposely mislead the audience) and honest journalism mistakes.

• The Six Days You Will Never Get Back in MediaDailyNews on 11/14/2019
  

  That's the time you spend each year "scrolling for something to watch" on TV, according to some studies.

• How I Will Win The Streaming Wars in MediaDailyNews on 11/07/2019
  

  It is with great pride and bravado I announce the launch of my own streaming video offering: GeorgeOnTheGo.

• Advertising (Like Journalism) Isn't Perfect in MediaDailyNews on 10/31/2019
  

  A "New York Times" headline the other day read: "The Advertising Industry Has a Problem: People Hate Ads." Gosh, no...really!??!

Comments by George All comments by George

• Goals For My Column: Continue Shooting The Wounded by George Simpson (MediaDailyNews on 12/19/2019)
  

  My peeps! Have a great holiday and prosperous new year. G

• This is Why You Don't Let Marketers Write Their Own Press Releases by George Simpson (MediaDailyNews on 12/12/2019)
  

  It's a little depressing when your audience is funnier than you...

• This is Why You Don't Let Marketers Write Their Own Press Releases by George Simpson (MediaDailyNews on 12/12/2019)
  

  John, you are wasting your career in research...

• This is Why You Don't Let Marketers Write Their Own Press Releases by George Simpson (MediaDailyNews on 12/12/2019)
  

  Thx Tanya. I would admonish you for using use such a high brow reference in my column, but then Twain would have hated that adjective. 

• Was Peloton Ad An Insult --- Or Brilliant Marketing? by George Simpson (MediaDailyNews on 12/05/2019)
  

  https://twitter.com/vancityreynolds/status/1203118775815622664Oh my.....

• How I Will Win The Streaming Wars by George Simpson (MediaDailyNews on 11/07/2019)
  

  I think that if you can successfully launch that, you are the smartest among us. 

• How I Will Win The Streaming Wars by George Simpson (MediaDailyNews on 11/07/2019)
  

  Wait until your audience finds out edmax is 29.99 a month and your backers say a growth rate of 1700% per quarter is the new norm...

• NFL Must Approve Energy Drink Ads by Wayne Friedman (TV Watch on 11/06/2019)
  

  "playing Texas hold 'em while knocking back single-malt whiskeys'.... passing this along to the Jets. Can't hurt.

• Advertising (Like Journalism) Isn't Perfect by George Simpson (MediaDailyNews on 10/31/2019)
  

  Totally agree that in-market shoppers tend to go online, but that is when they will look at digital ads of products they want (which is why search ads are so successful). But would argue they will also pay closer attention to all ads from newspaper display, to magazines to TV if they can get more information to help them make a purchase.

• What's Up, Doc: The 'Bugs' Excuse by George Simpson (MediaDailyNews on 10/25/2019)
  

  I think I learned more classical music melodies on Saturday mornings than in school.

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