George Simpson

Articles by George All articles by George

• Know When To Fold 'Em in MediaDailyNews on 04/01/2021
  

  When I started writing my observations about the ad industry, I was determined to inject a little levity into the business.

• Don't Fight Privacy -- Embrace It in MediaDailyNews on 03/25/2021
  

  With new privacy legislation set to be introduced in Florida, trade associations are fighting back with the usual stupid arguments.

• Where You Get Your News Matters in MediaDailyNews on 03/11/2021
  

  You should never rely on the same sources day in and day out without occasionally going outside your comfort zone.

• The Misuse Of Power In Our Industry Has Got To Stop in MediaDailyNews on 03/04/2021
  

  New York Governor Andrew Cuomo has had a bad week answering sexual harassment claims -- just like others in many other industries.

• Don't Stress Me Out With Your 'Stress' in MediaDailyNews on 02/25/2021
  

  Compare the stress of "self-doubt when deciphering a complex brief" to deciding if you should pull the plug on a patient.

• The Customer Journey To Too Many Discounts in MediaDailyNews on 02/18/2021
  

  I'm not convinced that interacting with consumers at every touchpoint is really such a smart idea.

• Running Away From Your Mind in MediaDailyNews on 02/11/2021
  

  Does running stimulate your best and brightest ideas? I'd say a big "no."

• Does Ad-Supported Cable Ruin Audience Experience? in MediaDailyNews on 02/04/2021
  

  Consumers have learned that the only way to watch ad-supported dramas is to record them, watch them later and skip the commercials pods.

• Your Chance To Create A Super Bowl Ad in MediaDailyNews on 01/28/2021
  

  Recent events make this a perilous year to come up with the usual not-particularly-funny-anyway commercials.

• States That Want To Secede: Don't Let Door Hit You On Way Out in MediaDailyNews on 01/21/2021
  

  Some in Mississippi, Texas and Wyoming are advocating to secede from the United States. I say let them.

Comments by George All comments by George

• Know When To Fold 'Em by George Simpson (MediaDailyNews on 04/01/2021)
  

  Cheers John. Hope all is well down under. I know it's been a tough year but you Aussies are a tough bunch.  I'll miss hearing your POV.  g

• Know When To Fold 'Em by George Simpson (MediaDailyNews on 04/01/2021)
  

  13 years at Neweeks (then owned by Wash Post) in marketing/ PR, a short stop in corporate comms at Simon & Schuster then my own PR firm since 1986. Worked with agencies as clients, but was never on staff. g

• Know When To Fold 'Em by George Simpson (MediaDailyNews on 04/01/2021)
  

  Thank you all for your generous comments, but this is not a joke. No one wants to be the guy at the dinner party everyone is silently hoping will shut the hell up and just go home. I may write again from time to time, but for now it is a fond farewell and thanks for reading. g

• Know When To Fold 'Em by George Simpson (MediaDailyNews on 04/01/2021)
  

  Thank you JS. As Ted Koppel once said when asked why Nightline wasn't a full hour, "I rather leave an audience wanting more instead of getting bored."

• How NOT To Do Corporate Social Media by Kaila Colbin (Media Insider on 03/26/2021)
  

  Scott Keeler: when a column is marked "commentary" as this one is, it is meant to signal that this is not in fact a "news" story, but an opinion by the author.  If you have a "huge lesson" for readers, then give it. But it will only be regarded as your opinion - as it should be in this space. 

• Does Ad-Supported Cable Ruin Audience Experience? by George Simpson (MediaDailyNews on 02/04/2021)
  

  Thank you Ed, all valid points. My issue is really not so much commercials per se but the frequency and duration of the pods which I think deters a certain amount of viewing.  It many ways it sends the signal: "we really don't care about you."

• Are We Just Playing 3-Card Monte With Ad Fraud? by George Simpson (MediaDailyNews on 12/17/2020)
  

  So true James. But I recall it cost me a couple hundred bucks to learn that it is a well run scam.

• Can You Reach Rapprochement With Your Trumpist Neighbors? by George Simpson (MediaDailyNews on 11/05/2020)
  

  Right you are. But I wasn't sure it would keep going up (after all "we have rounded the corner"). Even at 10,000  a day it's a national disgrace.

• Can You Reach Rapprochement With Your Trumpist Neighbors? by George Simpson (MediaDailyNews on 11/05/2020)
  

  David: Most of these folks have at least a HS degree and many of them college degrees. I think the problem comes in the echo chamber of only reading what coincides with their prior convictions.  Not sure how you teach intellectual curiosity. 

• A Hot Mess, Inside A Dumpster Fire, Inside A Train Wreck by George Simpson (MediaDailyNews on 10/01/2020)
  

  Maria: a lucid and well reasoned response. But how can you respect a man who has lied to you 20,000 times (so far). Character  has to count or we are all going to hell in a hand basket. Is the nation/the world better off than 4 years ago?    

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