George Simpson

Articles by George All articles by George

• Hulu: Ads As Wretched As Plot Of 'The First' in MediaDailyNews on 09/20/2018
  

  It seems Hulu has become the lost child of OTT, with three parents all trying to figure out who will get custody if and when the divorce is final.

• What You Can Do To Stop Fake News, Ads: Boycott in MediaDailyNews on 09/06/2018
  

  As part of the advertising community, every dollar you spend on FANG platforms supports their ability to keep doing what they are doing, while window-dressing the problem.

• Cheer Up, It's Labor Day in MediaDailyNews on 08/30/2018
  

  Until Mueller rules and we can walk That Moron off the nearest plank, here are some things to cheer you up while we wait.

• Brands Are PLENTY Safe -- If You Know Where To Look in MediaDailyNews on 08/16/2018
  

  Everybody is now jumping on the brand safety bandwagon, as if it's some math calculation to be solved to figure out how to keep nice brands away from ugly content.

• Block Authors, NOT Their Right To Be Heard in MediaDailyNews on 08/09/2018
  

  How to handle the spread of "offensive" content? See that nothing gets posted anywhere online without the author's name, photo and email address next to the content.

• Maybe Blaming Facebook Is Not The Answer in MediaDailyNews on 08/02/2018
  

  Lots of readers have decided that Facebook is hopelessly compromised and vowed to stop using it. This, comes, of course, on top of other reports that Facebook's growth is slowing (while it still makes a boatload of money) and a record number of shareholders have headed for the exit.

• Full Disclosure: I Watch Porn (Too) in MediaDailyNews on 07/26/2018
  

  There is a new scam afoot where you are sent one of your passwords in the title of an email, then in the body copy are threatened unless you fork over some bitcoin. The threat is that your navigation to porn sites will be sent to your entire contact list. To be clear, I have yet to receive such a threat - but I read that it has been pretty successful in collecting from frightened users.

• Content Wasted, Or Worse in MediaDailyNews on 07/19/2018
  

  We live in a world where content (and data) are the new holy grails of marketing. But if you misuse them, you are doing more harm than good.

• Can Personalization Get Beyond 'Creepy'? in MediaDailyNews on 07/12/2018
  

  Although it might all sound impressive in a press release (or an investor deck), we have yet to see "personalized messaging at scale" deliver much value to marketers.

• News Media: Better Than You Think in MediaDailyNews on 06/28/2018
  

  According to the Knight Foundation, Americans believe 39% of the news they see on television, read in the newspapers or hear on the radio is misinformation. They estimate that nearly two-thirds of the news they see on social media is misinformation.

Comments by George All comments by George

• Cheer Up, It's Labor Day by George Simpson (MediaDailyNews on 08/30/2018)
  

  I am eating a lot of  BBQ and drinking a lot of sweet tea. But that is offset by SC being full of Trump supporters.

• Cheer Up, It's Labor Day by George Simpson (MediaDailyNews on 08/30/2018)
  

  So instead of weeks to figure how how to close the hurricane shutters, I will have two days. Thx Doug, I will brood until November.

• AI Makes Your Media... Better! by Cory Treffiletti (Media Insider on 08/29/2018)
  

  I have some experience with Netflix, Amazon Prime and Hulu and can say with certainty that their recommendation engines are all terrible.

• Full Disclosure: I Watch Porn (Too) by George Simpson (MediaDailyNews on 07/26/2018)
  

  Doug: I could not agree with you more. The whole thing is a disgrace, yet who among us hasn't gone there? Clearly there is a disconnect between our opinions and what we do behind closed doors. 

• News Media: Better Than You Think by George Simpson (MediaDailyNews on 06/28/2018)
  

  I wasn't so concerned about their methodology as I was the trend toward increased loss of trust in news media and notions of "misinformation" and "inaccurate." 

• Some Inconvenient Truths About TV As An Ad Medium by George Simpson (MediaDailyNews on 06/22/2018)
  

  A variety of sources includuing Nielsen, VAB, linear networks, but all authenticated. G

• Some Inconvenient Truths About TV As An Ad Medium by George Simpson (MediaDailyNews on 06/22/2018)
  

  It is always nice to be on the same page as you, Ed. I see lots of emerging technology that when fully formed and deployed will make TV buying far more efficient and effective. Already CMOs can see which ads result in purchases and plan more sophisticated schedules to reach buyer, not just watchers.

• Advertising Meets Its Slippery Slope by Gord Hotchkiss (Media Insider on 05/08/2018)
  

  Interesting column Gord, but your premise seems to rely too heavily on what consumers have posted to social media, and less so on how sophisticated big data has become at combining data sources such as grocery story check out and online searches and credit card purchase data, etc. that in the aggregate can paint a pretty accurate portrait of almost any individual. If past is indeed prologue, as a marketer I would want to know more about purchases and search history than say political leanings and what kind of stories they retweet.

• Sandberg On TV: Facebook COO Came Across Like An Angry Robot by Adam Buckman (TVBlog on 04/10/2018)
  

  It is incredible hard to prepare someone to be interviewed on national TV, if they have a massive ego and think they are smarter than the interviewer.

• Let's Skip All This And Go Right To Impeachment by George Simpson (MediaDailyNews on 03/22/2018)
  

  Did you miss the whole part about living and dying by the sword?

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