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George Simpson

Member since June 2000Contact George

Call it exactly as you see it. If history proves you are wrong, then tough luck on you - (John Simon, 1976)

Articles by George All articles by George

  • The Reports Of TV's Death Have Been Greatly Exaggerated in MediaDailyNews on 04/13/2017

    Shelly Palmer wrote an ominous-sounding column this week predicting that "TV May Actually Die Soon," thanks to the too-cute acronym of FANG that he assigns to Facebook, Amazon, Netflix, and Google/YouTube. In the column, he basically says that FANG has data that marketers want and TV doesn't, and so TV will lose. Not so.

  • Oath: The New Coke Of The Ad Business in MediaDailyNews on 04/06/2017

    Apparently the brain trust at AOL worked months coming up with Oath, the name chosen to house nearly three dozen of AOL's and Yahoo's brands. They had planned to spring it on the world this summer, but it leaked and led to perhaps the funniest round of jokes to hit the ad industry since Rob Norman last spoke to a crowd. My favorite: "Oath sounds like the name of a band that would be opening for Black Sabbath at the Civic Center."

  • Doesn't Matter What I Watched, If I Didn't See Your Ad in MediaDailyNews on 03/30/2017

    One of MediaPost's army of television writers this week mentioned a study in which, when asked about their media usage from the day before, people tended to understate their TV viewing by about 25% and overstate their Internet and mobile video usage by more than 75%. If you want to find out my television usage, you are better off asking my wife, who is quick to point out," You've been watching those goddamned basketball games for three straight days!"

  • If You're Happy, Hit Your Mouse in MediaDailyNews on 03/23/2017

    The perpetually in-limbo Yahoo has issued a report that says that when people are happy, they tend to click on more ads. According to the as-yet-unacquired company, consumers are most upbeat between 11 a.m. and 2 p.m., which it claims makes these the optimal hours for digital advertising.

  • One Man's Trash Is Another Man's Art in MediaDailyNews on 03/16/2017

    It turns out that Google has hired 10,000 contractors worldwide to judge search results. And part of the process includes spotting and reporting "Upsetting-Offensive" content.

  • Getting Watson Together With My Wife in MediaDailyNews on 03/09/2017

    Not a day goes by when someone doesn't make a deal with Watson (forgetting, I guess that since it has enough logic to beat world chess champions, you probably negotiated your way into paying well over retail).

  • Do I Want To Be Marc Pritchard? Nah. in MediaDailyNews on 03/02/2017

    When I grow up, I want to be Marc Pritchard. He stands up at the annual Interactive Advertising Bureau conference in January and says that digital advertising's a scam and that online advertising had also created an "exponential increase in crap." It has been fun to see just how creative folks could be in using Pritchard's words to make a self-serving point.

  • Is The Right Side of Your Brain Full of Ads -- Or The Left? in MediaDailyNews on 02/23/2017

    I was reading one of those self-funded "studies" that said "health food, coffee and hospitality brands advertising ... had a big impact on the detail-oriented left-side of the brain. However, ecommerce and consumer electronics brands resonated with the right side of the brain." I am not sure how I am supposed to react to these stunning findings about which ad categories affect which half of my brain.

  • How To Do The How-To Lists in MediaDailyNews on 02/16/2017

    As you survey the contents of your inbox, which these days looks more like Aleppo than the Emerald City you once envisioned (and promised yourself) you see a seemingly endless offering of how-to stories from the ad trades.

  • A Bot Doesn't See Me in Its Future in MediaDailyNews on 02/09/2017

    An interesting story in "The Guardian" outlined how close we are coming to having automation kick human beings to the curb. Hedge fund Bridgewater Associates is working on machines to replace middle managers within five years.

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