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George Simpson

Member since June 2000Contact George

Call it exactly as you see it. If history proves you are wrong, then tough luck on you - (John Simon, 1976)

Articles by George All articles by George

  • Hulu: Ads As Wretched As Plot Of 'The First' in MediaDailyNews on 09/20/2018

    It seems Hulu has become the lost child of OTT, with three parents all trying to figure out who will get custody if and when the divorce is final.

  • What You Can Do To Stop Fake News, Ads: Boycott in MediaDailyNews on 09/06/2018

    As part of the advertising community, every dollar you spend on FANG platforms supports their ability to keep doing what they are doing, while window-dressing the problem.

  • Cheer Up, It's Labor Day in MediaDailyNews on 08/30/2018

    Until Mueller rules and we can walk That Moron off the nearest plank, here are some things to cheer you up while we wait.

  • Brands Are PLENTY Safe -- If You Know Where To Look in MediaDailyNews on 08/16/2018

    Everybody is now jumping on the brand safety bandwagon, as if it's some math calculation to be solved to figure out how to keep nice brands away from ugly content.

  • Block Authors, NOT Their Right To Be Heard in MediaDailyNews on 08/09/2018

    How to handle the spread of "offensive" content? See that nothing gets posted anywhere online without the author's name, photo and email address next to the content.

  • Maybe Blaming Facebook Is Not The Answer in MediaDailyNews on 08/02/2018

    Lots of readers have decided that Facebook is hopelessly compromised and vowed to stop using it. This, comes, of course, on top of other reports that Facebook's growth is slowing (while it still makes a boatload of money) and a record number of shareholders have headed for the exit.

  • Full Disclosure: I Watch Porn (Too) in MediaDailyNews on 07/26/2018

    There is a new scam afoot where you are sent one of your passwords in the title of an email, then in the body copy are threatened unless you fork over some bitcoin. The threat is that your navigation to porn sites will be sent to your entire contact list. To be clear, I have yet to receive such a threat - but I read that it has been pretty successful in collecting from frightened users.

  • Content Wasted, Or Worse in MediaDailyNews on 07/19/2018

    We live in a world where content (and data) are the new holy grails of marketing. But if you misuse them, you are doing more harm than good.

  • Can Personalization Get Beyond 'Creepy'? in MediaDailyNews on 07/12/2018

    Although it might all sound impressive in a press release (or an investor deck), we have yet to see "personalized messaging at scale" deliver much value to marketers.

  • News Media: Better Than You Think in MediaDailyNews on 06/28/2018

    According to the Knight Foundation, Americans believe 39% of the news they see on television, read in the newspapers or hear on the radio is misinformation. They estimate that nearly two-thirds of the news they see on social media is misinformation.

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