George Simpson

Articles by George All articles by George

• OK, I'm Back -- But Just For One Day in MediaDailyNews on 06/20/2022
  

  About 90% of what you read in most publications in the world is based on press releases. Properly conceived and written, press releases are a cornerstone of journalism.

• Know When To Fold 'Em in MediaDailyNews on 04/01/2021
  

  When I started writing my observations about the ad industry, I was determined to inject a little levity into the business.

• Don't Fight Privacy -- Embrace It in MediaDailyNews on 03/25/2021
  

  With new privacy legislation set to be introduced in Florida, trade associations are fighting back with the usual stupid arguments.

• Where You Get Your News Matters in MediaDailyNews on 03/11/2021
  

  You should never rely on the same sources day in and day out without occasionally going outside your comfort zone.

• The Misuse Of Power In Our Industry Has Got To Stop in MediaDailyNews on 03/04/2021
  

  New York Governor Andrew Cuomo has had a bad week answering sexual harassment claims -- just like others in many other industries.

• Don't Stress Me Out With Your 'Stress' in MediaDailyNews on 02/25/2021
  

  Compare the stress of "self-doubt when deciphering a complex brief" to deciding if you should pull the plug on a patient.

• The Customer Journey To Too Many Discounts in MediaDailyNews on 02/18/2021
  

  I'm not convinced that interacting with consumers at every touchpoint is really such a smart idea.

• Running Away From Your Mind in MediaDailyNews on 02/11/2021
  

  Does running stimulate your best and brightest ideas? I'd say a big "no."

• Does Ad-Supported Cable Ruin Audience Experience? in MediaDailyNews on 02/04/2021
  

  Consumers have learned that the only way to watch ad-supported dramas is to record them, watch them later and skip the commercials pods.

• Your Chance To Create A Super Bowl Ad in MediaDailyNews on 01/28/2021
  

  Recent events make this a perilous year to come up with the usual not-particularly-funny-anyway commercials.

Comments by George All comments by George

• California Issues Media Agency RFP For $40M Opioid Campaign by Joe Mandese (MediaDailyNews on 10/12/2022)
  

  Knowing what I do about addiction, it will be interesting to see creative that will get attention and make people stop what they can't stop themselves without treatment. 

• ANA Campaigns Against 'Purpose-Washing,' Releases Industry Guidelines To Prevent It by Joe Mandese (MediaDailyNews on 09/07/2022)
  

  Perhaps an example of purpose washing in and of itself.....

• OK, I'm Back -- But Just For One Day by George Simpson (MediaDailyNews on 06/20/2022)
  

  Hey James. Thx for reading. You make a good point I should have: Joe seems to work about 20 hours a day!

• Autocracy Dies In Lightness by Joe Mandese (TVBlog on 04/12/2022)
  

  If only wars were fought with words.....

• How The Media Destroys Trust -- And How We Can Build It Back Up by Kaila Colbin (Media Insider on 01/28/2022)
  

  I think Jim is making a mistake lumping click bait sites like UK Daily News and Buzzfeed with mainstream media built on trust (NYT. WASH POST, ABC. NBC. CBS, LAT). Granted they too are optmizing clicks with more hystical headlines, but the content is about as trustworthy as you're gonna get. May not agree with liberal leanings, but their news is reflective of our world.

• The Most Ethical Column I Will Ever Write by Joe Mandese (RTBlog on 11/22/2021)
  

  Congrats Joe. Kinda nice to just take a course and be declared "ethical." Too bad the real world isn't that simple. One wonders if, in this age of Internet echo chambers, audiences really want their "journalists" to be ethical? Unfortunately, even ethics has become relative and subjective. 

• Let's Not Screw This Up by Dave Morgan (Media Insider on 10/21/2021)
  

  Ed: if you are right (as you often are) the early efforts to advertise in streaming are really an insult to viewers. The same ad delivered over and over in the same program, the off-putting number and length of ad breaks give the impression that the platforms are clueless about the user experience. I think this is part of what Dave is warning about.

• Trump Starts Subscription VOD Service, Social Media Platform - Truth Social by Wayne Friedman (Television News Daily on 10/21/2021)
  

  IF OAN and Alex Jones can find audiences, anything is possible; however insulting to the intelligence of most of the country. 

• Let's Not Screw This Up by Dave Morgan (Media Insider on 10/21/2021)
  

  It has already begun. I was forced to watch an on-demand version of Navy Seals when an overtime game ruined my usual recording and the ad load was horrendous. There were literally two to three moments of programming bracketed by a ton of ads and promos. If this is what the future holds, deal me out. 

• 9/11 Plus 20: TV Marks Two-Decade Anniversary Milestone by Adam Buckman (TVBlog on 09/09/2021)
  

  I thought Netflix: Turning Point: 9/11 and the War on Terror was exceptionally interesting and worthwhile. 

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