George Simpson

Articles by George All articles by George

• 'Value-Exchange': It's Only Of Value If I Really Want It in MediaDailyNews on 12/06/2018
  

  Consumers are never happy to have the progress of their viewing, listening or reading navigation stopped by an ad -- especially one that's not relevant.

• While Someone Steals From Right Pocket, Value Is Inserted Into Your Left in MediaDailyNews on 11/29/2018
  

  We are closing in on a day when ad fraud won't matter -- because your spend will be redirected to platforms that deliver real sales.

• Does A Brand's Purpose Really Impact Sales? in MediaDailyNews on 11/15/2018
  

  Do companies really need a "purpose," as suggested by the ANA?

• Too Much Content, Too Little Time in MediaDailyNews on 11/08/2018
  

  Am I the only person who thinks there's enough good content already out there to consume all your waking hours from now until you pass to your great reward?

• Dying For Football At Maryland in MediaDailyNews on 11/01/2018
  

  College programs will talk about "erring on the side of safety" - but at the end of the day, it is about the money.

• POT: It's Not Just For Kids Anymore in MediaDailyNews on 10/25/2018
  

  A GfK MRI study reports on the most-read magazines by potheads -- er, sorry, "cannabis consumers." Somehow "High Times" was not included in the study.

• Yes, You Can Even Ruin A Non-Televised Football Game With Too Many Ads in MediaDailyNews on 10/18/2018
  

  If this is the new normal, I won't be going back to another college football game, anywhere.

• I See Your Fortune Shifting Into My Bank Account... in MediaDailyNews on 10/11/2018
  

  I do not need help from the netherworld to rebalance my life. That doesn't mean I don't have lots of questions that perhaps only an online psychic can answer:

• Who Cares About 'Choice' If I Can't Make It? in MediaDailyNews on 10/04/2018
  

  A report from Juniper Research says some major on-demand subscription video services are losing more subscribers than they are gaining.

• Time For Men In The Ad Business To Grow Up in MediaDailyNews on 09/27/2018
  

  It has been instructive to watch Christine Blasey Ford's testimony -- while also listening to the conversations of people in the advertising business.

Comments by George All comments by George

• Does A Brand's Purpose Really Impact Sales? by George Simpson (MediaDailyNews on 11/15/2018)
  

  Sorry. Typo...is more about marketing...

• Does A Brand's Purpose Really Impact Sales? by George Simpson (MediaDailyNews on 11/15/2018)
  

  Thank you Ken, but I don't think I am missing anything. There are those who hold that a singular focus on being the best you can be at your product or service trumps efforts to improve the world. Especially if the purpose in more about marketing and less about genuine conviction.

• Suppose They Gave A Press Briefing And Nobody Came? by Joe Mandese (Red, White & Blog on 11/14/2018)
  

  Since most of what Trump says is bullshit anyway, I don't think the American public needs to hear every utterance and tweet. It will ruin the "Did You See What That Idiot Tweeted Today?!!?" conversations, but they only add to our national malaise. Silence from the White Hiouse would add greatly to our collective mental health.

• Too Much Content, Too Little Time by George Simpson (MediaDailyNews on 11/08/2018)
  

  Sorry, not that old  ;o)

• Hulu: Ads As Wretched As Plot Of 'The First' by George Simpson (MediaDailyNews on 09/20/2018)
  

  They were generic enough for anyone, bank, movie promo, cell phone, but even if one was for the bathroom tile we are currently in the market for, the redundancy would have killed any chance of a purchase. 

• Cheer Up, It's Labor Day by George Simpson (MediaDailyNews on 08/30/2018)
  

  I am eating a lot of  BBQ and drinking a lot of sweet tea. But that is offset by SC being full of Trump supporters.

• Cheer Up, It's Labor Day by George Simpson (MediaDailyNews on 08/30/2018)
  

  So instead of weeks to figure how how to close the hurricane shutters, I will have two days. Thx Doug, I will brood until November.

• AI Makes Your Media... Better! by Cory Treffiletti (Media Insider on 08/29/2018)
  

  I have some experience with Netflix, Amazon Prime and Hulu and can say with certainty that their recommendation engines are all terrible.

• Full Disclosure: I Watch Porn (Too) by George Simpson (MediaDailyNews on 07/26/2018)
  

  Doug: I could not agree with you more. The whole thing is a disgrace, yet who among us hasn't gone there? Clearly there is a disconnect between our opinions and what we do behind closed doors. 

• News Media: Better Than You Think by George Simpson (MediaDailyNews on 06/28/2018)
  

  I wasn't so concerned about their methodology as I was the trend toward increased loss of trust in news media and notions of "misinformation" and "inaccurate." 

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