George Simpson

Articles by George All articles by George

• Here's A Problem: We Can Help (If You Hire Us) in MediaDailyNews on 08/15/2019
  

  Raise your hand if you work in advertising and had never considered the downside of consumers seeing your brand message plastered "near pornographic content and hate speech."

• Boomers Return To The High Times in MediaDailyNews on 08/08/2019
  

  Most big beverage makers are in various stages of developing THC-based drinks. Your days of depending just on alcohol to get high could be coming to an end.

• Banker Picks Science Over Art: Is It The End Of Time? in MediaDailyNews on 08/01/2019
  

  A banker (not an industry with a reputation for warm, fuzzy customer relations to begin with) has decided that machines can write better marketing copy than human beings.

• Ad Trackers On Porn Sites: Yet Another Diamond In Internet's Crown in MediaDailyNews on 07/18/2019
  

  "The fact that the mechanism for adult site tracking is so similar to, say, online retail should be a huge red flag," said one observer.

• TV Is Dying (Still) (Soon) (Maybe) in MediaDailyNews on 07/11/2019
  

  According to Publicis Media's Zenith, TV will lose its dominant share of global ad spending within the next couple of years, with Internet display advertising moving into the top slot.

• IRIISCSIMBT* in MediaDailyNews on 06/20/2019
  

  There are literally hundreds of tech-related acronyms. Let's launch a few new ones so we can be on the cutting edge of confusion:

• Zuck Knew -- We All Did in MediaDailyNews on 06/13/2019
  

  Facebook is hustling to settle with the FTC before privacy concerns becomes factor in agency's investigation of whether FB violated a 2012 consent decree.

• To Hell With Mobile: I Like My Video On The Big Screen in MediaDailyNews on 06/06/2019
  

  Despite mobile screens growing into the size of small dogs, viewing anything important on them is still hard -- especially if you need to see something in detail.

• Graduation Words To Live By in MediaDailyNews on 05/30/2019
  

  It's graduation season, and you know what that means: meaningless advice from people who the school would like to rope into becoming major donors.

• Does Targeted Advertising Really Violate Your Privacy? in MediaDailyNews on 05/23/2019
  

  It's unfortunate that more than 20 years into online advertising, "targeted advertising" is being conflated with "privacy."

Comments by George All comments by George

• We Need More Expensive Advertising by Dave Morgan (Media Insider on 07/18/2019)
  

  Until this is fixed, be aware that Dave Morgan of Simulmedia is the author. Not me. Thx. 

• TV Is Dying (Still) (Soon) (Maybe) by George Simpson (MediaDailyNews on 07/11/2019)
  

  Hey Doug: According to Nielsen data, 18- to 24-year-olds watch significantly more linear TV than they do digital video, and a much higher percentage of TV ad time versus digital video. AND you still have not invited me to The Bennett for drinks.....

• TV Is Dying (Still) (Soon) (Maybe) by George Simpson (MediaDailyNews on 07/11/2019)
  

  Ed: it is simply unAmerican to to not accept the Judge Judy numbers at face value. I believe it was Hermann Goering who said if you just repeat it over and over, they will start to believe it. If Dave has to find another analogy he will be incredibly upset. Don't be the school yard bully, Ed.

• No Longer BFFs? Trump Tweetstorm Slams Into Fox News by Adam Buckman (TVBlog on 07/10/2019)
  

  Showtime's "The Loudest Voice in the Room" a look at the rise and fall of former Chairman and CEO of Fox News, Roger Ailes, if it is accurate, shows that Ailes intended from the start to appeal to conservatives then morphed into a cheering squad for the Right. Seems to be only an echo chamber for Trump's base uninterested in real facts and figures.

• The Death Of Mobile? by Cory Treffiletti (Media Insider on 04/17/2019)
  

  I tried to call you about this column, but it went to VM....

• Does The Press Still Have Credibility? by George Simpson (MediaDailyNews on 04/11/2019)
  

  Thank you Roger and you are right. What you characterize  as ax grinding I would say is arrogance and a feeling of superiority over their "unwashed" audiences. It has been ever thus. But I would not attribute the fall off of subscribers to overly sensitive readers, but rather technology. Imperfect though it may be, it is on the whole, the best press in the world.

• TV For Beginners And Enders by George Simpson (MediaDailyNews on 02/21/2019)
  

  Ed: I have probably written close to a thousand columns for MP. This was the most bizarre (yet). If you think there is anything even suggestive of seriousness in here, you need to sit down and drink heavily.

• Knowing Isn't Free by Joe Mandese (RTBlog on 02/04/2019)
  

  Most Americans (especially those who think the media is conspiring against that Idiot in the White House, who in fact is his own worst enemy) have no first-hand knowledge of how hard the upper echelons of the press work to get it right. How much discussion goes into if stories are balanced and fair and as close to the truth as is humanly possible to get. Their flip comments that the country would be better off without them, are nieve and dangerous. Go live in Russia or China and perhaps you will appreciate what a free press really means.

• Hey, All You Shavers Out There: Grow Up!! by George Simpson (MediaDailyNews on 01/17/2019)
  

  https://www.fastcompany.com/90293137/brand-purpose-is-a-lie

• One More Story About Super Bowl Ads (If You Can Stand It) by George Simpson (MediaDailyNews on 01/24/2019)
  

  Funny thing about Tide CJ, is that whenever I think of it, I get that picture in my head used in news stories of kids eating the pods. I am sure there must be some secondary use :0)

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