George Simpson

Articles by George All articles by George

• The Ideological Tech Trap in MediaDailyNews on 02/07/2019
  

  Digital newspapers already make it pretty easy to click (only) on the sections you want to read. Before you know it, you are in the infamous echo chamber.

• OK, Really My Last Super Bowl Column (I Promise) in MediaDailyNews on 01/31/2019
  

  I hope you have low expectations for the ads, because they will surely be met.

• One More Story About Super Bowl Ads (If You Can Stand It) in MediaDailyNews on 01/24/2019
  

  It's really hard to judge the amount of misplaced ego that goes into buying and creating an ad that most of the country will see in one form or another.

• Hey, All You Shavers Out There: Grow Up!! in MediaDailyNews on 01/17/2019
  

  Does it benefit a company to tell its clients (or prospects) that they should know better, and shame on you for poisoning the next generation by not acting more respectfully?

• 5G: Good God, Great Is My Gratitude For Faster Gigabytes in MediaDailyNews on 01/10/2019
  

  Many telecom CEOs spent the week at CES forecasting how 5G will change the worlds of telecommunications, business, entertainment and life on your sofa.

• The Annual Public Indictment Of Your Profession in MediaDailyNews on 01/03/2019
  

  As per usual, advertising practitioners ranked fourth from the bottom in the Gallup poll of who's considered most honest and ethical.

• With The Internet, We Have Made A Deal With The Devil in MediaDailyNews on 12/20/2018
  

  Recent news amplifies the point that Facebook has been screwing its users, privacy-wise, from the very start.

• We Watch More TV Because We Aren't Dating in MediaDailyNews on 12/13/2018
  

  People 50 to 64 years old have the highest rate of media use, at 11 hours/49 minutes. Why? Because we have more free time?

• 'Value-Exchange': It's Only Of Value If I Really Want It in MediaDailyNews on 12/06/2018
  

  Consumers are never happy to have the progress of their viewing, listening or reading navigation stopped by an ad -- especially one that's not relevant.

• While Someone Steals From Right Pocket, Value Is Inserted Into Your Left in MediaDailyNews on 11/29/2018
  

  We are closing in on a day when ad fraud won't matter -- because your spend will be redirected to platforms that deliver real sales.

Comments by George All comments by George

• Knowing Isn't Free by Joe Mandese (RTBlog on 02/04/2019)
  

  Most Americans (especially those who think the media is conspiring against that Idiot in the White House, who in fact is his own worst enemy) have no first-hand knowledge of how hard the upper echelons of the press work to get it right. How much discussion goes into if stories are balanced and fair and as close to the truth as is humanly possible to get. Their flip comments that the country would be better off without them, are nieve and dangerous. Go live in Russia or China and perhaps you will appreciate what a free press really means.

• Hey, All You Shavers Out There: Grow Up!! by George Simpson (MediaDailyNews on 01/17/2019)
  

  https://www.fastcompany.com/90293137/brand-purpose-is-a-lie

• One More Story About Super Bowl Ads (If You Can Stand It) by George Simpson (MediaDailyNews on 01/24/2019)
  

  Funny thing about Tide CJ, is that whenever I think of it, I get that picture in my head used in news stories of kids eating the pods. I am sure there must be some secondary use :0)

• Hey, All You Shavers Out There: Grow Up!! by George Simpson (MediaDailyNews on 01/17/2019)
  

  https://www.marketingweek.com/2019/01/15/mark-ritson-gillette-ad-toxic-masculinity/#.XD3THhf-FT8.facebook

• 5G: Good God, Great Is My Gratitude For Faster Gigabytes by George Simpson (MediaDailyNews on 01/10/2019)
  

  Geez John, now you gotta explain 4K to us....

• A TV 'Talking Head' In The U.N.? Heaven Forbid! by Adam Buckman (TVBlog on 12/14/2018)
  

  Adam: being a good journalist able to talk easily in front of a TV camera in no way qualifies Heather for a position where she will be up against some of the savviest, most experienced negotiators in the entire world, most with decades of foreign service experience. That you think Donald Trump is in a position to "judge" anything, shows that you don't understand he is an impulsive, superficial, dilettante who belongs in jail, and with any luck soon will be there.  

• We Watch More TV Because We Aren't Dating by George Simpson (MediaDailyNews on 12/13/2018)
  

  Thx Ed: while this was somewhat tongue in cheek, it will be interesting to see if baby boomers who grew up with the marvel of TV (can still remember that first 13-inch screen black and white) will forever be an abnormality in the amount of time we spend with it. 

• Does A Brand's Purpose Really Impact Sales? by George Simpson (MediaDailyNews on 11/15/2018)
  

  Sorry. Typo...is more about marketing...

• Does A Brand's Purpose Really Impact Sales? by George Simpson (MediaDailyNews on 11/15/2018)
  

  Thank you Ken, but I don't think I am missing anything. There are those who hold that a singular focus on being the best you can be at your product or service trumps efforts to improve the world. Especially if the purpose in more about marketing and less about genuine conviction.

• Suppose They Gave A Press Briefing And Nobody Came? by Joe Mandese (Red, White & Blog on 11/14/2018)
  

  Since most of what Trump says is bullshit anyway, I don't think the American public needs to hear every utterance and tweet. It will ruin the "Did You See What That Idiot Tweeted Today?!!?" conversations, but they only add to our national malaise. Silence from the White Hiouse would add greatly to our collective mental health.

About Edit

You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.