George Simpson

Articles by George All articles by George

• Know When To Fold 'Em in MediaDailyNews on 04/01/2021
  

  When I started writing my observations about the ad industry, I was determined to inject a little levity into the business.

• Don't Fight Privacy -- Embrace It in MediaDailyNews on 03/25/2021
  

  With new privacy legislation set to be introduced in Florida, trade associations are fighting back with the usual stupid arguments.

• Where You Get Your News Matters in MediaDailyNews on 03/11/2021
  

  You should never rely on the same sources day in and day out without occasionally going outside your comfort zone.

• The Misuse Of Power In Our Industry Has Got To Stop in MediaDailyNews on 03/04/2021
  

  New York Governor Andrew Cuomo has had a bad week answering sexual harassment claims -- just like others in many other industries.

• Don't Stress Me Out With Your 'Stress' in MediaDailyNews on 02/25/2021
  

  Compare the stress of "self-doubt when deciphering a complex brief" to deciding if you should pull the plug on a patient.

• The Customer Journey To Too Many Discounts in MediaDailyNews on 02/18/2021
  

  I'm not convinced that interacting with consumers at every touchpoint is really such a smart idea.

• Running Away From Your Mind in MediaDailyNews on 02/11/2021
  

  Does running stimulate your best and brightest ideas? I'd say a big "no."

• Does Ad-Supported Cable Ruin Audience Experience? in MediaDailyNews on 02/04/2021
  

  Consumers have learned that the only way to watch ad-supported dramas is to record them, watch them later and skip the commercials pods.

• Your Chance To Create A Super Bowl Ad in MediaDailyNews on 01/28/2021
  

  Recent events make this a perilous year to come up with the usual not-particularly-funny-anyway commercials.

• States That Want To Secede: Don't Let Door Hit You On Way Out in MediaDailyNews on 01/21/2021
  

  Some in Mississippi, Texas and Wyoming are advocating to secede from the United States. I say let them.

Comments by George All comments by George

• 9/11 Plus 20: TV Marks Two-Decade Anniversary Milestone by Adam Buckman (TVBlog on 09/09/2021)
  

  I thought Netflix: Turning Point: 9/11 and the War on Terror was exceptionally interesting and worthwhile. 

• Did Anyone Watch The Olympics? by Cory Treffiletti (Media Insider on 08/11/2021)
  

  Cory: I might posit that we would all still like to see Olympic competition, but I think NBC is to blame for a terrible viewing experience from screens split with ads larger than the adjacent competition to "highlights" that combined, say three hours of tennis. into five minutes. I appreciate the time difference was a challenge, but I think NBC really screwed up the delivery.  

• Why is Everthing Now 'Unprecedented'? by Gord Hotchkiss (Media Insider on 08/10/2021)
  

  Thank you for your thoughts Gord...they were, well, unprecedented.

• What's Missing From TV News? That Guy Who Used To Be President by Adam Buckman (TVBlog on 07/29/2021)
  

  and the world is a better place.

• 'Show Me The Money' In College Sports by Cory Treffiletti (Media Insider on 07/14/2021)
  

  While I agree with you that players with brand recognition should be allowed to make deals, you have to understand that all this is doing is adding another layer of corruption to a system that has been extraordinarily corrupt for decades. You can be sure that those brand players have been getting paid by wealthy alumni ( re: " car dealers") in the form of jobs for their relatives, shopping sprees, free meals, loaned cars and everyone's favorite...cash. I don't  see this changing with the new opportunity to make money above the table.

• Know When To Fold 'Em by George Simpson (MediaDailyNews on 04/01/2021)
  

  Cheers John. Hope all is well down under. I know it's been a tough year but you Aussies are a tough bunch.  I'll miss hearing your POV.  g

• Know When To Fold 'Em by George Simpson (MediaDailyNews on 04/01/2021)
  

  13 years at Neweeks (then owned by Wash Post) in marketing/ PR, a short stop in corporate comms at Simon & Schuster then my own PR firm since 1986. Worked with agencies as clients, but was never on staff. g

• Know When To Fold 'Em by George Simpson (MediaDailyNews on 04/01/2021)
  

  Thank you all for your generous comments, but this is not a joke. No one wants to be the guy at the dinner party everyone is silently hoping will shut the hell up and just go home. I may write again from time to time, but for now it is a fond farewell and thanks for reading. g

• Know When To Fold 'Em by George Simpson (MediaDailyNews on 04/01/2021)
  

  Thank you JS. As Ted Koppel once said when asked why Nightline wasn't a full hour, "I rather leave an audience wanting more instead of getting bored."

• How NOT To Do Corporate Social Media by Kaila Colbin (Media Insider on 03/26/2021)
  

  Scott Keeler: when a column is marked "commentary" as this one is, it is meant to signal that this is not in fact a "news" story, but an opinion by the author.  If you have a "huge lesson" for readers, then give it. But it will only be regarded as your opinion - as it should be in this space. 

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