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George Simpson

Member since June 2000Contact George

Call it exactly as you see it. If history proves you are wrong, then tough luck on you - (John Simon, 1976)

Articles by George All articles by George

  • Can't Bribe Your Way To Quality in MediaDailyNews on 10/12/2017

    Univision's Fusion Media Group is testing an initiative in which advertisers with the most engaging ads -- based on number of clicks and mouse-overs -- are rewarded with bonus impressions. This is supposed to encourage marketers to produce better ads, as if all along they have been designing crap that they didn't care were non-performing, or didn't optimize clunkers out of existence.

  • Too Good To Be True Is A Warning Sign in MediaDailyNews on 09/28/2017

    Since most buyers are besieged by dozens of ad-tech companies, each promising a different success metric, they don't have the technology or resources to independently verify the claims made by those vendors. They simply rely on reports from the vendor. This is often called "grading your own homework." Problem is, many of these made-up metrics don't really add up to increased sales, at least not in a way that you can draw a straight line of attribution from the ad to the sale -- even those verified by "third-party" vendors well aware of who's paying their monthly invoices.

  • Why Wyeth's Christina Is Dragging Instead Of Walking --- And How You Can Help  in MediaDailyNews on 09/21/2017

    There is a little-known condition called Charcot-Marie-Tooth Disease that affects one in 2,500 people (about the same prevalence as multiple sclerosis) including 150,000 Americans and nearly 3 million people around the world. It's often not correctly diagnosed because it is relatively uncommon. For example, Christina Olson, the subject of Andrew Wyeth's iconic painting "Christina's World," was first thought to have polio. Now, most doctors agree she was dragging herself across the field because she was crippled by CMT.

  • At Advertising Week, You Get What Someone Else Paid For in MediaDailyNews on 09/14/2017

    The official print guide to Advertising Week, looking very much like a small city phone book (for those too young to get this reference, everyone used to look up phone numbers in a dead-tree, softcover book that was left in your driveway once or twice a year), came shrink-wrapped with a current issue of a couple of ad trades this week. The guide included multiple ways to see what was on the official agenda for the upcoming extravaganza in New York, interspersed with full-page ads trying to call your attention to this or that sponsored session. The back of the book had some truly lame "editorial stories" that just happened to feature quotes from folks whose companies were corporate sponsors of the extravaganza.

  • Time for Chief Accountability Officers?  in MediaDailyNews on 09/07/2017

    If you have spent any time around this business, you know that hyperbole is simply the lingua franca of ad tech. More always seems to be better in the eyes of ad-tech companies -- so they tend to, uh, "stretch the truth" until someone calls them out.

  • What The Ad Industry Can Learn From Nazis And Terrorists in MediaDailyNews on 08/24/2017

    What can brands learn from the most persuasive "marketers" on earth: Nazis and jihadists? It should be relatively easy to sell ideas that make your life better like sparkling bathtubs, fewer calories, or something that's guaranteed to last longer -- compared to "Help us making everyone else's life a living hell (caveat: might require your own demise)."

  • Turns Out Clean, Well-Lighted Space Still Important For Brands in MediaDailyNews on 08/17/2017

    I just read yet another estimate of ad spending saying that digital is still inching up, while TV is still inching down. This is supposed to support the notion that brands are falling all over themselves to abandon TV and further enrich the coffers of Facebook and Google (since ain't no one else gettin' any). This in spite of a cacophony of complaints from major brand CMOs about the quality and results of their digital spend.

  • How NOT To Talk In The Workplace in MediaDailyNews on 08/10/2017

    Just like Google, my company has a range of perspectives on what a socio-culturally appropriate conversation is -- you know, PC -- and what is "I can't believe you said that out loud!" But George H. Simpson Communications is in fact highly inclusive and tolerant of every point of view, especially since they are all mine anyway.

  • Bytes And Bits: Three Stooges, 'Real' News, Six Ticks, Fake AI in MediaDailyNews on 08/03/2017

    Watching the White House trying to get its communications operation in order is like rewatching episodes of "The Three Stooges," but with X-rated language.

  • When Does The Facebook Piggy Bank Fill Up? in MediaDailyNews on 07/27/2017

    I am sure you join me in feeling just terrible for Facebook because its second-quarter ad revenue increased by a mere 47% year-over-year to $9.16 billion.

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