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George Simpson

Member since June 2000Contact George

Call it exactly as you see it. If history proves you are wrong, then tough luck on you - (John Simon, 1976)

Articles by George All articles by George

  • I'm Not Sure There's A 'Going Back' Anymore in MediaDailyNews on 12/14/2017

    Interesting read in Bloomberg Businessweek this week on how Philippines President Rodrigo Duterte (one of the few heads of states worse than Trump) manipulated Facebook posts to con his people (for whom Facebook is the primary source of news) and eliminate political rivals. While Trump limps along with childish Twitter outbursts (happily amplified by the media), Duterte jumped in with both feet, creating tons of fake or misleading content to sway public opinion. Seems he and the Russians have similar playbooks.

  • A Brief History Of Internet Display Advertising -- And The People Who Hate It in Digital News Daily on 12/07/2017

    Jonathan Mendez, whose main claim to fame is that he was the founder and CEO of Yieldbot until October, has written a history of the last 10 years of internet display advertising on his blog. While it's a good read, it is nearly 2,200 words. So as a public service, I am reducing the history of display advertising down to a few easily digested bullet points.

  • Cory Stopped At 3, I Blast Past in MediaDailyNews on 11/30/2017

    The ever-readable and whip-smart Cory Treffiletti jumpstarted the prediction season this week with "3 Things You'll Be Talking About In 2018" in "Media Insider." He says we'll be chatting about AI and voice-driven tech -- but not blockchain as an ad product. But while I have the greatest of respect for Cory, I disagree with 2/3 of his prognostications.

  • Live Longer -- Stop Checking in MediaDailyNews on 11/16/2017

    Deloitte's 2017 Global Mobile Consumer Survey of about 2,000 U.S. consumers confirms what we already know: that 93% of kids 18 to 24 years old have a smartphone, which they check a mind-boggling average of 86 times a day. You, on the other hand, apparently check your phone 47 times a day. The question is, why?

  • The Nation Could Use A Giant 'Says Who?' in MediaDailyNews on 11/09/2017

    I don't know what else has to happen for the American public to understand that just because they see something on the Internet doesn't make it true.

  • 'Who Ya Gonna Believe, Me Or Your Own Eyes?'* in MediaDailyNews on 11/02/2017

    The U.S. used propaganda to try and change regimes around the world that it thought threatened U.S. interests -- and, if that didn't work, sponsored coups and revolts. Why is this Russian "interference" any different?

  • Are You Risking Your Career By Speaking Up? in MediaDailyNews on 10/26/2017

    It has been fascinating to follow the Weinstein effect as it ripples through other industries, including advertising and marketing. Apparently there is no shortage of male predators in either business. But just as everyone in Hollywood knew for years that Harvey was leveraging his power to force women into sexual encounters, the same has been true in advertising.

  • These Days, Trust No One in MediaDailyNews on 10/19/2017

    A Pew Research Center press release announced that over 1,000 tech experts surveyed are split on whether people and technology can conquer online misinformation. Here's what I suggest on how to avoid fake news.

  • Can't Bribe Your Way To Quality in MediaDailyNews on 10/12/2017

    Univision's Fusion Media Group is testing an initiative in which advertisers with the most engaging ads -- based on number of clicks and mouse-overs -- are rewarded with bonus impressions. This is supposed to encourage marketers to produce better ads, as if all along they have been designing crap that they didn't care were non-performing, or didn't optimize clunkers out of existence.

  • Too Good To Be True Is A Warning Sign in MediaDailyNews on 09/28/2017

    Since most buyers are besieged by dozens of ad-tech companies, each promising a different success metric, they don't have the technology or resources to independently verify the claims made by those vendors. They simply rely on reports from the vendor. This is often called "grading your own homework." Problem is, many of these made-up metrics don't really add up to increased sales, at least not in a way that you can draw a straight line of attribution from the ad to the sale -- even those verified by "third-party" vendors well aware of who's paying their monthly invoices.

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