Highlighting content from the former Thomson Corp professional businesses, Thomson Reuters is releasing a redesigned version of its news site. The new Reuters.com also puts the news agency a step
closer to charging to for its content, according to the
Financial Times. "I think eventually we will [charge]," Alisa Bowen, head of consumer publishing for Thomson Reuters, tells the
newspaper. "As we introduce a greater range of content we will be looking for a range of different business models." Still, the site is catering to advertisers in a big way. The new design, by Huge,
an Interpublic-owned digital consultancy, features fewer but more prominent slots for advertising which Brown expects to fetch premium rates. Advertisers will also be able to "take over" the backdrop
to some topic pages, and tailor their messages for people arriving at the site from search engines depending on what they have been searching for.
Read the whole story at Financial Times »
