- Yahoo/AP, Wednesday, December 9, 2009 10:14 AM
Soaps are having a tough time in this economic climate. First, CBS ended the extraordinary run of "Guiding Light," now a second soap, "As The World Turns," which has been on air since 1956, will bite
the dust. Both shows were produced by a subsidiary of Procter & Gamble. The term "soap operas" was created because the shows sold Ivory soap and Duz detergent.
But as women join the
work force, the audience for daytime serial has faded, replaced with competition from news, talk, reality and game shows, cheaper formats to a soap's cast and crew. That leaves CBS with only two
daytime dramas: "The Young and the Restless" and "The Bold and Beautiful."
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