Mindshare North America was awarded media planning, implementation and digital responsibilities for Skyy Spirits, a Gruppo Campari subsidiary. The agency will work with Skyy Spirits' group-owned
portfolio, including SKYY Vodka, Wild Turkey Bourbon, X-Rated Fusion Liqueur, Cabo Wabo Tequila and Campari. The assignment will be handled by Mindshare's Los Angeles office. Initial activity will
focus on supporting the existing brand portfolio through media planning, buying and value-add opportunities. Gruppo Campari already collaborates with Mindshare in Italy, Germany and Switzerland
markets.
