• December 21, 2009

Mobile video startup Vuclip has added features including new content categories and geographic filtering to enhance video discovery. Vuclip promises to deliver premium and user-generated video to any mobile device with a Web browser and a media player by transcoding files on the fly. The company says it has indexed 100 million videos from sites such as YouTube, and has users in 150 countries.

Vuclip's international flavor is reflected in the seven new content communities created for the site including Bollywood, anime and a Latin American-focused segment. (One-third of the search terms entered on VuClip are in Spanish). The bulk of overall traffic to the site comes from outside the U.S., especially India and China.

"We have solved the fragmentation problem in the mobile video space, whether it's across an iPhone, BlackBerry or older Motorola feature phone," said Craig Gatarz, chief administrative officer at Vuclip, which claims to work across 3,300 devices. In addition to monetizing videos with text and banner ads, he said the company also works with mobile ad networks to "stitch" pre-roll ads onto clips dynamically.

In addition to standard advertising, Vuclip derives revenue from other sources including content deals with major carriers in India and other international agreements in which it is paid by carriers or publishers on a per-video or per-user basis. Gatarz declined to comment on whether VuClip is yet profitable. --Mark Walsh