The Wall Street Journal
reports that both CBS and Disney are expressing interest in Apple's proposal to stream subscribed TV content via iTunes. According to sources, Apple has been in talks
with multiple networks. Calling it "Cable TV's Appleocalypse," Fast Company
says the rumor makes sense on many levels, starting with the fact that Apple and Disney have had close ties for
years, and Steve Jobs is still Disney's largest single shareholder.
Meanwhile, Apple's recent purchase of streaming-content provider Lala would give the company much-needed expertise on
wiring streaming content into iTunes. From the networks' perspective, meanwhile, Apple is a leviathan with millions of singed-up iTunes users: If it can stream TV shows (or a selection of shows from
the network's archives) to these users, they may constitute a new audience.
Read the whole story at Fast Company »