• Brandchannel, Monday, January 4, 2010 10:49 AM

When I last read about lycopene, an antioxidant predominately found in tomatoes, it was being touted as a natural way to prevent prostate cancer. Then a large-scale study came along, as they tend to do in pesky fashion, that debunked the claims.

Well, lycopene has dusted itself off and now is back in Europe as the main ingredient in a pill created by L'Oreal and Nestle that's said to eliminate wrinkles.

Inneov Fermete is said to preserve old skin cells while promoting the growth of new cells, Sara Zucker reports, and joins an increasingly popular amount of beauty treatments known as cosmeceuticals -- beauty treatments that purportedly treat a person's body from the inside out.

For now, however, the pill is only available in Europe, South America and the UK.

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