• PPC Hero, Wednesday, January 6, 2010 4:24 PM

Matt Umbro reminds PPC experts to consider other metrics, along with paid clicks, when determining the success of a campaign because accurate measurements shouldn't stop with the click of an ad. He believes you need to analyze the quality of conversions pre- and post-click. So, he advices you to continue following the metrics into Web site analytics. Demonstrating the best way to integrate the metrics, he provides an example and tells us the three points the analytic metrics reveal.

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