• Los Angeles Times, Wednesday, January 6, 2010 2:58 PM

From the Consumer Electronics Show in Vegas, digital video file format provider DivX just debuted a software platform for streaming video from the Internet to a user's TV. At launch, LG plans to add the DivX TV service to its Blu-ray players, digital TVs and other devices equipped with its NetCast Entertainment Access software.

The company's last attempt to bring the Web to the TV screen required set-top boxes, which relied on a PC to convert online video into a format a TV could handle. By contrast, the new platform is embedded into multipurpose devices and grabs content straight from the Web. Among other challenges the company faces, most TV programming isn't available online because many networks and studios still aren't willing to make content available on the Web for fear of undermining cable providers and the fees they pay for programming.

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