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AT&T Admits: 'It's The Network'

Facing continued criticism over its spotty national coverage, AT&T appears to have embraced Verizon's motto, "It's the network." Talking to The Wall Street Journal, David Christopher, AT&T's chief marketing officer, now says that improving its network is the phone carrier's top priority. "It's job one and priority one to make the best network possible."

The pronouncement follows comments made by AT&T late last year, which were largely interpreted to mean that the company was more interested in persuading customers to cut their data usage than in improving its own network. Seemingly still on the defensive, however, Christopher adds: "There is a data explosion out there," before asserting that, "We're also at the bleeding edge of knowing how to deal with it."

Read the whole story at The Wall Street Journal »

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