• The New York Times, Sunday, January 10, 2010 11:03 PM

Ex-NBC entertainment co-chairman Ben Silverman has his first distributor, Yahoo, for his new studio, which specializes in creating shows in concert with advertisers. The studio, Electus, was founded last year by Silverman in partnership with Barry Diller's IAC/InterActiveCorp.

At the new company, Mr. Silverman is forging exceptionally close connections between content creators and corporate sponsors. In an interview Thursday, he was not specific about the types of programs he would create for Yahoo, but said he saw "opportunities for episodic storytelling" that included "more direct relationships" with advertisers. The move by Electus and Yahoo is a response to advertiser demands for more online video inventory.

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