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Target To Build New e-Commerce Site, Leave Amazon

Target Corp. is launching is own e-commerce site by the start of the holiday shopping season in 2011. It also announced several of the vendors that will construct the platform. Target announced last year it would move off of Amazon.com Inc.'s e-commerce platform. Amazon, will continue to support Target.com until the new site is debuts.

Target will use Sapient Corp. as its chief systems integrator and will build the new infrastructure on a WebSphere e-commerce platform from IBM Corp. and database software from Oracle Corp. Endeca Technologies Inc. and Autonomy Corp. will provide applications for site search and content management. Huge Inc. will provide Web design, strategy and the build out. The entire project is estimated to take two years.

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