• by Gavin O'Malley  @mp_gavin, January 13, 2010

Rich media provider PointRoll on Tuesday announced several additions to its executive sales team, starting with Adam Chandler, its new vice president of East Coast sales and Canada.

Chandler, who will be based in New York City, most recently served as Yahoo's executive director of U.S. sales, partnerships and emerging markets.

At Yahoo, Chandler was responsible for the management of the company's advertising sales partnerships as well as the monetization of Yahoo's multicultural audience. What's more, he managed a national team tasked with monetizing Yahoo's off-network display assets including eBay, AT&T, Wal-mart, Comcast, and Verizon.

Joe Farrell -- most recently vice president of sales operations for Chicago Tribune Interactive -- has been named PointRoll's new vice president of Midwest sales, and will be based in Chicago.

Bob Shaffer -- formerly director of online and wireless advertising Sales at Accuweather.com - has been named PointRoll's new regional manager of East Coast sales, and will also be based in New York City.

Felix Gomez, meanwhile, has been named West Coast sales director, and will be based in Los Angeles. Gomez most recently served as a senior sales manager at Eyeblaster, where he worked with clients including Toshiba, Warner Bros., Fox, The North Face, Toyota, and Volkswagen.

"This team will ensure that we continue to innovate and grow," said Rob Gatto, SVP of sales at PointRoll, who will oversee the four new hires.

Fluent in Spanish, Gomez will be expected to help grow the Hispanic market for PointRoll in the United States and Latin America along with other key strategic domestic accounts.

A wholly owned subsidiary of Gannett Co., PointRoll remains bent on accelerating the shift of ad dollars from TV to the Web. According to eMarketer, brands increased online video advertising spending by 55.9% in 2008.

Just before Christmas, PointRoll reported having served over 1 billion impressions a day for several consecutive days -- a record for the company. Overall, PointRoll delivered over 110 billion rich media impressions in 2009.