Commentary

Privacy and Performance, An Open Discussion

by Laurie Sullivan , Staff Writer @lauriesullivan, January 25, 2010

During the "Data if the Name of the Game" panel at OMMA Performance in San Francisco Monday, president and chief executive officer at eBureau revealed a recent conversation with a Google employee who said 90% of the folks that go into Google search to plan with the transparency tool inform the targeting engine rather than opt out.

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