Commentary

Prediction From OMMA Performance

David Shor, principal at Quillion who moderated the panel Monday on marketing at OMMA Performance, predicts that within five years the data agencies and the great creative houses will become the winners. It will be the "great creatives" who will cause the needle to move.
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About the Author

Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.

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