Commentary

There's No Such Thing As Real-Time Search

More celebrities died on Twitter last year than in real life, according to Uwe Hook, SVP, Media, Direct Partners, who moderated the OMMA Social panel titled "Debate: Is Real-Time Search for Real? Or Just Another Tweet in the Pan?"

Not all of the panelist agree that real-time search exists. "There's no such thing as real time search," says Benjamin Carlson, co-creator and president, Fizziology. "You're either searching for, or synthesizing real-time information."

Carlson suggests Twitter is a black hole that consumes time. It's not information that's generated through Twitter. It's just data.

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