• February 3, 2010

More than 900 newspapers and broadcasters will complement their online coverage of the Vancouver Winter Olympics with a special package of stories, photographs, video and blogs produced by the AP. The coverage also will be available on http://wintergames.ap.org, which will carry the AP and a participating local newspaper or broadcaster. The ad revenue generated from the Web traffic will be split between the AP and the various media. Mike Lutzky, global director of AP sports products, says it marks AP most ambitious attempt yet to sell Internet advertising. About 120 AP reporters, photographers, editors and videographers are being sent to Vancouver to cover the Winter Olympics, which will take place Feb. 12-28. The AP has set up Twitter and Facebook accounts just for the Winter Games.