• Search Engine Land, Wednesday, February 3, 2010 1:01 PM

For a good ol' geek fight, head over to Search Engine Land where Danny Sullivan is takin' it to Mark Cuban. Inspired by Cuban's remarks on Tuesday to the effect that Google aggregates the life out of publishers, Sullivan notes: "This is the same Mark Cuban who is an investor in Mahalo, which touts to advertisers how it taps into Google to generate page views ... Is Google a vampire except when it works in Cuban's favor?"

During a speech at the OnMedia conference in New York, Cuban said readers who find headlines via Google rarely convert to traffic, and publishers have a hard time monetizing that traffic. "You haven't gotten anything back except that you've turned into zombies," Cuban reported told conference attendees. Yet, according to Sullivan's interpretation of Mahalo's press kit, the "human-powered" search engine, "sees Google as a valuable traffic resource."

Read the whole story at Search Engine Land »