Mike Hughlett takes a look at Irene Rosenfeld's intense efforts to woo Cadbury and Kraft employees. "Understandably, there's a great deal of uncertainty right now," she acknowledges in a global
webcast. She then says she saw something similar when she worked at General Foods when Phillip Morris took it over in 1985.
"I'll never forget when they replaced the apples in the
vending machine with cigarettes," Rosenfeld recalls.
She promises to have a good sense of what the merged company will look like by 90 days. She also says Kraft will cull from the
"best of both worlds," including hiring top managers with the help of an independent human resources firm to avoid gravitating toward the people senior management knows best instead of the people who
are best for a job.
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