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Foursquare Friends Big Media

  • Mashable, Tuesday, February 9, 2010 1:39 PM

Foursquare's partnership with Bravo Media is yesterday's news amid reports that Zagat, Warner Bros., HBO, the History Channel and ExploreChicago have all been added to the location-based social network roster of media clients. The Times is reporting that Foursquare has signed a deal with Zagat, and the restaurant reviewer's official Foursquare page is already live and includes official Zagat-rated tips and recommendations that users can add as to-dos to their Foursquare experience.

"Foursquare's relationship with Zagat is clearly an answer to Yelp's introduction of check-ins, especially given the trusted and prestigious nature of Zagat content," Mashable notes. Warner Bros., meanwhile, has tapped the social net to promote its upcoming movie, Valentine's Day, while AdAge is reporting that HBO is running a similar campaign to promote its new serious How to Make it in America.

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