BabyGap is launching a new line of lightweight premium
denim clothing for babies ages 0 to 24 months that mimics the style and attitude of Gap's adult 1969 Premium collection that rolled out this past summer. Included in the line are a five-pocket jean
for boys ($19.50), a unisex overall ($29.50) and a skirtall for baby girls ($29.50), denim jackets for baby boys and baby girls ($29.50), and a balloon pant and romper for baby girls, ($19.50) and
The collection "merges an emotional feel with a practical touch," says Pam Wallack, president of babyGap, GapKids and GapMaternity. It's also really soft, she says, and has a fit that "complements all of baby's ages and stages." Now if only they can do the same for regular Gaps.