- ClickZ,  Monday, February 15, 2010 9:13 AM
                                
                            
                        
 
                    
                        
                            Geography, networks, ad serving, conversion tracking and automatic matching: these are the top five Google AdWords settings that can cost you a mint if you get them wrong. Since the interface has
undergone significant changes, Goodman digs in to provide a refresher.
                        
                    
                    
                        
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